The Performance AcademyReserve a seat

The Performance Academy

Stop buying AI tools. Start buying AI returns.

From AI spend to P&L impact. For MDs and directors of £5M to £500M businesses.

See the bootcampSize the prize first

£2,999 per seat · Cohorts of six to ten · Monthly starts to December 2026

Revenue+10.6%EBITDA+67.7%Seven drivers, each improved by one percent, compounding
  • 1Lead volume
  • 2Conversion
  • 3Average deal size
  • 4Sales mix
  • 5Gross margin
  • 6Overhead spend
  • 7Overhead efficiency
Modelled. Based on a real business with a c. 43% gross margin and c. 12% EBITDA margin. Illustrative, not a measured client result.
2000+ senior leaders trained
50+ M&A transactions
12 AI workflows you run yourself
7 EBITDA drivers

The gap nobody fills

Hours saved is an input.
Profit is the result.

Everyone in this market sells hours saved. Almost nobody sells what those hours are worth once you put them back into the P&L. That gap is the whole programme.

The ROI model from the delegate platform, showing lead volume, conversion rate and average deal size inputs producing a plus £28,000 EBITDA effect at one percent
Delegates put their own numbers in and watch EBITDA recompute. The maths is shown, never asserted.
Not a slide deck

The number comes before the tool.

Most AI training starts with the technology and hopes a business case appears. This starts with the seven drivers of EBITDA and works backwards to the AI that moves them.

So every workflow you install has a number attached before you build it, and a way to tell your board whether it worked.

Try the model yourself

Three categories, seven drivers

Every driver has an AI play.

Acquire

AI that widens the top of the funnel, lifts conversion on the pipeline you already hold, and protects price as deals grow. A small commercial team that performs like a bigger one.

Retain

AI that brings customers back, deepens what they spend, and defends your margin on the relationships you have already won.

Run lean

AI that takes time and cost out of delivery and the back office, freeing real capacity across the part of the P&L most leaders never get to touch.

Flagship programme

The ROI for AI Bootcamp

A leaner, more profitable business. A sharper leader.

Eight live 90-minute working sessions, co-led by Andy Bate and Alex Lockey. Twelve AI workflows, every one tied to an EBITDA driver and a 1% lever, so the value is never abstract.

Length
8 weeks, live weekly working sessions
Session
90 minutes, on Zoom, always recorded
Cohort
Six to ten operators
Starts
Monthly, September to December 2026
Led by
Alex Lockey and Andy Bate, live
Price
£2,999 per seat
The full programme
A workflow from the delegate platform, showing five steps from describing the target profile to drafting the outreach, each with its tool and monthly cost
Every workflow is broken into finite steps with the tool and the real monthly cost attached. Delegates run these live in the room.

Who runs it

Two operators, not consultants.

A chartered accountant and corporate financier who has trained over 2,000 senior leaders, and an AI operator who runs four lean businesses and installs the systems for a living.

Andy Bate. Founder, The Performance Academy. Chartered accountant and corporate financier.
Alex Lockey. Operating partner. Builder of lean, leveraged businesses.
More about Andy and Alex

From cohort 1

“Worth coming on the course just for that.”

Cohort 1 delegate

A 7-figure-EBITDA, £15m+ turnover professional services firm modelled a near-doubling of EBITDA across the 16 levers.

Modelled in session on the delegate's own numbers. Named case studies follow once cohort 1 reports its measured results.

Try the thinking first

Three free tools. No sales call.

The Power of 1%

What one percent on sales, margin and overheads does to your EBITDA. An EBITDA calculator that shows where the profit is hiding.

Open the calculator

Business valuation

What a move in EBITDA does to what the business is worth, at your own multiple.

Open the calculator

The AI Time Dividend

What the hours AI gives back are actually worth once you put them to work.

Open the calculator

2026 cohorts

Monthly starts, six to ten seats each.

September 2026
Thursday afternoons
October 2026
Wednesday afternoons
November 2026
Thursday afternoons
December 2026
Wednesday afternoons

Investment

£2,999

per seat, all eight sessions and the full toolkit

  • Second seat from the same business £2,099
  • £299.90 deposit secures your place
  • Nothing owed until your cohort is confirmed
Reserve your seat

The newsletter

How operators are actually putting AI on the P&L.

Written for MDs and directors of £5M to £500M businesses. Practical, specific, and short.